Raising awareness while raising money

By Jack Silverstein Law Bulletin staff writer

Posted December 12, 2013 2:40 PM

How do you build awareness of your rebranding, connect with new clients and raise more than $19,000 all at once? For the Legal Assistance Foundation of Metropolitan Chicago, now known simply as LAF, the answer came in two words: Giving Tuesday. The national charitable initiative, held this year on Dec. 3, was launched in 2012 by the 92nd Street Y and the United Nations Foundation in New York as a counter to shopping-focused Black Friday and Cyber Monday. The initiative aims to reorient the holiday season as a time …

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