When to pay for ‘free’ shipping

First they wanted free. Now they want fast. As shoppers turn to the convenience of cyberstores, they crave shipping that can keep up with their demands.“For consumers, it’s one of the top things they’re looking for, and it’s a decision-maker between buying at one site versus another,” said Aaron Cheris, a partner in the San Francisco office of Bain and Co., a management consulting firm.Free shipping is expected, said Luke …

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