Panel gives Jordan new shot at ad

By Patricia Manson Law Bulletin staff writer

Posted February 19, 2014 2:29 PM

Nothing but net. A federal appeals court today revived a lawsuit accusing the Jewel supermarket chain of misappropriating Michael Jordan’s identity in an advertisement congratulating the former Chicago Bull on his induction into the Basketball Hall of Fame. The 7th U.S. Circuit Court of Appeals did not rule whether Jewel owes Jordan damages for using his name and number in an ad that ran in a commemorative issue of Sports Illustrated. But the court rejected the argument that the ad constituted non-commercial …

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