Help! Senior partners don’t believe in marketing

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday.

Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted July 30, 2014 2:39 PM

Updated July 30, 2014 4:49 PM

Dear Snap-D, There are two different schools of thought within our firm. The more senior generation believes we should be humble and not toot our own horn. The younger generation strongly disagrees. Who is right, and how do we turn this around?A: It’s not a matter of right or wrong, but rather a matter of comfort and habit. Chances are, the senior partners that you speak of have been successful in their own right and have built a solid platform for the younger generation. Thus, they don’t believe in the power …

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