How do I get the dads at my kids’ events to talk shop with me?

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday.

Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted September 17, 2014 2:38 PM

Dear Snap-D, I’m a 45-year-old partner in a law firm. I’ve worked as an attorney from the time I passed the bar, with no break in my career. I have children in middle school and often engage in social activities with other families from school. There are several dads that are in a position to refer business my way, but they immediately turn to my husband to talk about business. When talking with me, they immediately change the conversation to school, the kids’ activities and the like. This makes me so …

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