Here’s the skinny on Levi’s new high-tech stadium

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner in Loeb & Loeb LLP’s Chicago office, where he litigates and counsels clients primarily in the areas of intellectual property, advertising and unfair competition. He is deputy chairman of the firm’s advanced media and technology department and co-chair of the firm’s intellectual property protection group. He can be reached at dmasters@loeb.com.

Seth A. Rose is a partner in the firm’s Chicago office, where he counsels clients on programs and initiatives in the fields of advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing and social media. He can be reached at srose@loeb.com.

Posted October 14, 2014 3:04 PM

Slated to host Super Bowl 50 in February 2016, Levi’s Stadium, the new home of the San Francisco 49ers, has been called the “future of the NFL” — a $9 billion league that has plans to grow even bigger over the next decade. But is this high-tech, lavish and meticulously designed stadium all that the owners are touting it as — a cutting-edge experience for fans? Or will it turn out to be a high-priced distraction rather than an enhancement for fans’ live-game experience?The stadium …

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As NFL protects lucrative Super Bowl IP, some businesses retort

By now, everyone knows that brands pay big bucks to air commercials during the Super Bowl. This year, advertisers shelled out roughly $7 million for a 30-second spot, for an estimated total of $650 million, according to estimates by the Sports Business Journal.
By Douglas N. Masters and Seth A. Rose