An office in need of a morale pick-me-up

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday.

Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted October 22, 2014 2:33 PM

Dear Snap-D, We have been experiencing a lot of turnover in our associate and partner ranks. Morale is pretty low. Can you offer some suggestions to increase moral and retain current attorneys?A: Before you deal with the morale issue, it seems to me that you need to address the reason for the turnover. Once you address and face this head-on, there are many things that you can do to make your work place a better environment. I don’t suggest a one-off event, but rather a shift in workplace culture that makes your …

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