Can I send associates to entertain clients?

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com.

Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday. Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted March 4, 2015 2:48 PM

Dear Snap-D, I am a 47-year-old partner with a pretty solid book of business. I have several associates that work directly with me. While I know that I should do more client entertainment, my family life prohibits me from being able to go out at night on weekends. My associates are unattached and willing and able to go out and entertain much more than I. Do I send them without me? I’m wondering if something with someone from our firm is better than nothing.A: While I do think it would be OK to send your associates, …

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