In a crowded field, how do you stand out?

Michael’s Supermarketing

By Michael C. Craven

Michael C. Craven is a family law partner at Harrison & Held LLP. He is a member and officer of the American Academy of Matrimonial Lawyers and has long been fascinated by the world of legal marketing.

Posted April 10, 2015 2:24 PM

Sunday was opening day for the Cubs. Imagine if you, along with more than 40,000 Cook County lawyers, packed the Wrigley Field seats to capacity, with another more than 4,000 lawyers turned away for lack of space. Pretend that in place of the 2015 roster, the field is filled with potential clients looking to hire one of the lawyers seated in the stadium. If you’re one of those lawyers, how will you make yourself noticed? As a lawyer who practices in many different counties, I often have been overwhelmed by the …

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‘Purpose’ brings family drama, politics to light

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