Getting associates into the game early

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday.

Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted May 20, 2015 2:42 PM

Dear Snap-D: What is the best way to integrate associates into cases so that we are taking advantage of client relationships at every level?A: At the beginning of every new matter, a formal introduction should be made to the client in person and in form of a memo that lists all attorneys working on the case with their contact information. The memo ideally will have headshots and related bios.In addition, why not place either one of the midlevel or senior associates at the client’s office for a half-day each week …

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