How to be a better public speaker — and generate more business

Origination Station

By Steve Fretzin

Steve Fretzin is the author of “Sales-Free Selling” and the upcoming “The Lawyers Networking Handbook,” which will be released shortly. Fretzin has worked with hundreds of attorneys who struggle with growing a client base, sustaining a client base while, at the same time, attempting to keep a well-balanced life.

Posted July 21, 2016 1:33 PM

Over the past 15 years, I have spoken about business development to help professionals obtain more business from their efforts. These groups have ranged from five people to more than 1,000. At the end of the day, there are two purposes to speaking that are paramount.First, it’s about building your name and brand to be seen as an expert in your chosen field. Second, it’s to get actual business from the time invested. The unfortunate truth for many attorneys is that they may not be accomplishing either one of …

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