‘Pokémon Go’ all fun and games until someone’s privacy is invaded

Privacy, Technology and Law

By Nerissa Coyle McGinn

Nerissa Coyle McGinn is a Chicago-based partner at Loeb & Loeb LLP. Her practice focuses on matters involving the convergence of advertising and promotions, emerging media, technology, and privacy law as well as intellectual property law, focusing on trademark clearance and counseling. She can be reached at nmcginn@loeb.com.

Posted September 29, 2016 12:43 PM

Updated September 30, 2016 3:59 PM

Right after the Fourth of July long weekend, New Jersey resident Jeffrey Marder noticed strangers gathering outside his house. Five people knocked on his front door at different times to ask for permission to “catch Pokémon” in his backyard. Marder was not happy.Unless you’ve been living under a rock (like some of the mythical Pokémon do) you have no doubt heard of the “Pokémon Go” craze. “Pokémon Go” is a location-based, augmented reality game in which players, known as &ldquo …

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