Michael Jordan wins China trademark fight

By Louise Watt Associated Press writer

Posted December 8, 2016 2:52 PM

BEIJING — China’s highest court today ruled in favor of basketball star Michael Jordan at the culmination of a yearslong case over use of the Chinese rendering of his globally known name and trademark.The former NBA star has been in dispute with a sportswear company based in southern China called Qiaodan Sports since 2012.He had previously argued unsuccessfully in Beijing courts that they had used his Chinese name “Qiaodan” by which he has been known since he gained widespread popularity in the mid …

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