Specialization: The good, bad and very good

Origination Station

By Steve Fretzin

Steve Fretzin is the author of “Sales-Free Selling” and the upcoming “The Lawyers Networking Handbook,” which will be released shortly. Fretzin has worked with hundreds of attorneys who struggle with growing a client base, sustaining a client base while, at the same time, attempting to keep a well-balanced life.

Posted January 17, 2017 1:27 PM

As you know, the Chicago area marketplace is swarming with attorneys looking for their next new client. Will it go to you or to someone who is well-recognized in the legal community as a specialist?Becoming a “specialist” can be a scary proposition as your messaging and marketing efforts change to accommodate this new direction. The obvious fear is giving up some potential business by speaking and marketing openly about only your new focus.While most of these fears are not grounded in reality, most generalists …

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High court says judge erred in trying to ‘rehabilitate’ juror

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By Steven P. Garmisa
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