Pizza Hut thinks outside the pizza box, boosts online sales

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted July 18, 2017 1:35 PM

Eating pizza while watching sports is a time-honored tradition, and the competition for marketing opportunities that combine pizza and sports is heating up more than ever.While Papa John’s Pizza is currently the official pizza partner of the National Football League, Major League Baseball and the National Hot Rod Association, Pizza Hut has created its own unique branding opportunities in the NFL and in college sports.Pizza Hut has deployed a variety of innovative initiatives to both engage with pizza-loving sports …

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As NFL protects lucrative Super Bowl IP, some businesses retort

By now, everyone knows that brands pay big bucks to air commercials during the Super Bowl. This year, advertisers shelled out roughly $7 million for a 30-second spot, for an estimated total of $650 million, according to estimates by the Sports Business Journal.
By Douglas N. Masters and Seth A. Rose