New FTC policy to protect children from data collection can be tricky

B2C

By Nerissa Coyle McGinn

Nerissa Coyle McGinn is a Chicago-based partner at Loeb & Loeb LLP. Her practice focuses on matters involving the convergence of advertising and promotions, emerging media, technology, and privacy law as well as intellectual property law, focusing on trademark clearance and counseling. She can be reached at nmcginn@loeb.com.

Posted July 26, 2017 12:58 PM

To keep pace with new internet-connected products for children and emerging ways to collect data and obtain parental consent, the Federal Trade Commission has updated its guidance for businesses on complying with the Children’s Online Privacy Protection Act (COPPA).The FTC’s revised Six-Step Compliance Plan for Your Business outlines how to determine if a business is covered by COPPA and how to comply with the law.The updates, released June 21, give businesses a good reason to review COPPA and the FTC’s …

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