Coca-Cola just signed a new brand ambassador, Alex Hunter, an up-and-coming soccer player. Hunter has a potentially compelling story. It’s also entirely made up. But, in this case, telling made up stories won’t run afoul of the morals clause on Hunter’s contract.Because Hunter isn’t real. He’s a character in a video game.For the first time, a global consumer brand has signed an endorsement deal with a virtual athlete. Hunter, who first appeared in EA Sports’ popular FIFA 17 game, is …