Your marketing can’t take a winter vacation

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday. Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted November 22, 2017 11:05 AM

Dear Snap-D: With the holidays approaching, it appears that all business slows down. Should we halt our marketing efforts and kick back getting ready for the beginning of the year?A: Business development and marketing is a constant. Never halt your efforts. As a matter of fact, this is the perfect time of year to grab a cocktail or lunch with a client.Because everything slows down a bit during the holidays, people are more inclined to take that lunch break rather than work though it at their desk. Get out of the office and …

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