Streaming experience takes next step with NBA G League

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted January 9, 2018 12:13 PM

Twitch, the eSports streaming platform that commands 15 million active users a day, has started live-streaming the National Basketball Association’s G League games, in a first-of-its-kind partnership between one of the major sports leagues and an over-the-top streaming service.Twitch began streaming the NBA G League, the NBA’s developmental league, on Dec. 15. The platform plans a heavy schedule of live games — up to six each week during the 2017-2018 season — and will also make past games available …

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As NFL protects lucrative Super Bowl IP, some businesses retort

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By Douglas N. Masters and Seth A. Rose