How to draw media attention to you and your story time and again

Origination Station

By Steve Fretzin

Steve Fretzin is the author of “Sales-Free Selling” and the “Attorneys Networking Handbook.” An expert in legal marketing and business development, Fretzin has helped hundreds of law firms and attorneys to dramatically grow their market share, while also having a well-balanced life. Find more business development tips at fretzin.com.

Posted February 22, 2018 1:48 PM

While effective business development is a surefire way to increase your book from year to year, it’s important to remember that marketing and public relations can dramatically accelerate your business development efforts.If you think about a skyscraper rising up to the sky, you must also look down to the base that holds up the behemoth. Taking 15 to 30 minutes a week to focus on growing your brand in the marketplace through positive PR could be an incredibly rewarding endeavor.“But how do I do that?” you …

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