Back in early 2016, I published an article titled “Cross-marketing Your Legal Practice” to explain the importance of cross-marketing legal services as a value-add for your existing clients. In reviewing that article, I’ve identified a few additional pointers that I believe would round out the conversation and help you get real traction in the very important area of business development.There are three key components to success when trying to proactively cross-market your firm.No. 1: Know what your firm …