How should I handle holiday cards, parties?

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday.

Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted December 10, 2014 2:43 PM

Dear Snap-D, With the holidays approaching, we are considering sending a creative e-card in lieu of an actual holiday card sent through the mail. What are your thoughts?A: The answer really depends on your client base. If they are in their 40s, 50s or 60s, I would say they would prefer a printed, signed, mailed, handwritten card instead of an e-mailed one. If they are in their 20s, there probably isn’t much preference, other than seeing something that stands out and is relevant to that person. In my personal …

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