All clients are important — but so is time

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday. Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted November 18, 2015 3:22 PM

Dear Snap-D: I have a large caseload. My cases run the gamut from high-paying clients to those that don’t pay so well. I’m told that all my clients are important. With so many balls in the air, where do I place most of my energy? I am overwhelmed and feeling unproductive.A: Unfortunately, we spend too much time in our day dealing with interruptions and distractions and not enough time on goals and planning. The result is that we feel stressed, overwhelmed and spend too much time in crisis or firefighting mode …

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