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Michael’s Supermarketing

By Michael C. Craven

Michael C. Craven is a family law partner at Harrison & Held LLP. He is a member and officer of the American Academy of Matrimonial Lawyers and has long been fascinated by the world of legal marketing.

Posted July 24, 2018 12:17 PM

Most lawyers didn’t go to law school because they were interested in marketing. In general, lawyers would rather devote 100 percent of their time to client work than spend time trying to bring in new clients, but the nature of the legal services business requires almost all lawyers to be part-time marketers, as well.Marketing your legal services can take many forms. It can involve hosting clients or potential clients at events such as dinners, sporting events, seminars and charity galas. Or you can share your …

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