Five ways lawyers can build brand equity

Origination Station

By Steve Fretzin

Steve Fretzin is the author of “Sales-Free Selling” and the “Attorneys Networking Handbook.” An expert in legal marketing and business development, Fretzin has helped hundreds of law firms and attorneys to dramatically grow their market share, while also having a well-balanced life. Find more business development tips at fretzin.com.

Posted September 5, 2018 9:47 AM

One of the areas attorneys struggle with is building their personal brand equity in the marketplace.I define personal brand equity, or PBE, as “the value premium that an attorney generates from their perception in the marketplace.”The question you may need to ask yourself is, “What is the current perception of me or my practice in the legal marketplace?” Is it positive, negative or nonexistent? Whatever the case, here are five solid ways that will help you build, repair or grow your current brand in …

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