NBA gets into betting bonanza early with MGM deal

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted September 11, 2018 11:00 AM

As a handful of states allow sports gambling/wagering, the National Basketball Association has named MGM Resorts International its official gaming partner, the first deal between a professional sports league and a casino operator in the United States.The NBA took a bold, early lead among major sports leagues with the July 31 announcement of its new partnership with MGM Resorts International, which will give the hotel and casino organization use of both the NBA and the WNBA’s branding and data across its physical and …

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As NFL protects lucrative Super Bowl IP, some businesses retort

By now, everyone knows that brands pay big bucks to air commercials during the Super Bowl. This year, advertisers shelled out roughly $7 million for a 30-second spot, for an estimated total of $650 million, according to estimates by the Sports Business Journal.
By Douglas N. Masters and Seth A. Rose