Tech drives the secondary market for sports tickets

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted July 9, 2019 12:01 PM

Weeks before tonight’s MLB All-Star Game, the hosting Cleveland Indians issued a warning to fans looking to buy tickets for the event from secondary market vendors: Stick to StubHub, MLB’s official secondary ticket market partner. Otherwise, fans could find out their tickets aren’t accepted at the gate. The Indians organization also said it was monitoring third-party ticket sales to discourage season ticket holders and others from cashing in by selling their tickets for an exorbitant amount. According to multiple media …

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As NFL protects lucrative Super Bowl IP, some businesses retort

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By Douglas N. Masters and Seth A. Rose