Law firm marketing: Five key elements you may not know about

Origination Station

By Steve Fretzin

Steve Fretzin is the author of “Sales-Free Selling” and the “Attorneys Networking Handbook.” An expert in legal marketing and business development, Fretzin has helped hundreds of law firms and attorneys to dramatically grow their market share, while also having a well-balanced life. Find more business development tips at fretzin.com.

Posted July 11, 2019 10:20 AM

While there are many different things you should be doing to market your law firm this year, there are a few “must do’s” that can mean the difference between simply surviving or really thriving with your marketing efforts.The first step is identifying your target clients, followed by utilizing one or more of these points to drive the business through your doors.The most important marketing step that is skipped by attorneys relates directly to strategy, or more often, lack thereof. Most marketing decisions …

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