Where a sports drink brand used a trademark as merely descriptive of its products, the use was fair use under Lanham Act.The 7th U.S. Circuit Court of Appeals affirmed a decision by U.S. District Judge Matthew F. Kennelly.SportFuel is a Chicago-based sports nutrition and wellness consulting firm whose clients include several of Chicago’s professional sports teams and their athletes.The company provides personalized nutritional consulting services to professional and amateur athletes and also sells SportFuel branded …