From catchphrases to eyebrows, getting trademark no slam dunk

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted October 11, 2019 10:07 AM

By now, Los Angeles Lakers superstar LeBron James is probably used to getting what he wants. But one thing he won’t be getting is the trademark for the term “Taco Tuesday.”In early September, the U.S. Patent and Trademark Office denied the application filed by James’ company, LBJ Trademarks, after concluding that “Taco Tuesday” is “a commonplace term” that is widely used and recognized, reported ESPN.The increasing business savvy of athletes, teams and sports organizations …

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