COVID-19 may compel leagues to address gambling integrity issues

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted September 22, 2020 11:24 AM

As the sports world grapples with the realities of starting or restarting seasons during the ongoing COVID-19 pandemic, gambling on sports has also returned — and the virus that brought sports to a standstill and continues to hamper efforts to return to some sense of normalcy is having an impact on sports betting as well.COVID-19 is compelling leagues to find new ways to continue playing while keeping everyone involved safe. At the same time, to add value and engage new fans, at least one league is using legalized sports …

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As NFL protects lucrative Super Bowl IP, some businesses retort

By now, everyone knows that brands pay big bucks to air commercials during the Super Bowl. This year, advertisers shelled out roughly $7 million for a 30-second spot, for an estimated total of $650 million, according to estimates by the Sports Business Journal.
By Douglas N. Masters and Seth A. Rose