Tips to improve Zoom meetings, drive new business during COVID-19

Origination Station

By Steve Fretzin

Steve Fretzin is the author of “Sales-Free Selling,” “The Attorneys Networking Handbook,” and “The Ambitious Attorney.” An expert in legal marketing and business development, Fretzin has helped hundreds of law firms and attorneys to dramatically grow their law practices and to be that lawyer — confident, organized and a skilled rainmaker. To learn more, catch Steve’s podcast, or to find more business development tips go to fretzin.com.

Posted November 5, 2020 9:53 AM

As your friendly neighborhood lawyer coach, I get the privilege of hearing excuses from attorneys on why business development growth is down right now. While no one can deny that things are weird and different, the main justification for slumping originations is Zoom. Mainly, that in-person face-to-face meetings are where the magic happens. That being said, there are so many upsides to utilizing Zoom as a business tool that some can’t see the forest for the tress. If I’ve piqued your interest, then you’ll enjoy reading a …

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