Not your father’s baseball cards: NFTs are newest sports collectibles

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted April 20, 2021 11:42 AM

The sports collectibles market is hot — again. NFL tight end Rob Gronkowski recently auctioned off a set of five trading cards valued at more than $1.6 million, including one card that sold for a reported $435,000. While high, the values weren’t top-of-the-collectibles-market high — the most expensive card sold recently was a rare, mint condition, signed, Patrick Mahomes rookie card that sold at auction for a record $861,000 in January, just days before the Kansas City Chiefs quarterback lost to Gronk’s Tampa Bay …

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