Business development and marketing aren’t synonymous, but do fit together

Be That Lawyer

By Steve Fretzin

Steve Fretzin is the author of “Sales-Free Selling,” “The Attorneys Networking Handbook,” and “The Ambitious Attorney.” An expert in legal business development, Fretzin has helped hundreds of law firms and attorneys to dramatically grow their law practices and to be that lawyer — confident, organized and a skilled rainmaker. To learn more, catch Steve’s podcast BE THAT LAWYER on all major platforms, or to find more business development tips go to fretzin.com.

Posted September 1, 2022 10:55 AM

In the old days, words were used to quickly and easily describe something or someone. For example, a janitor wasn’t known as a custodial engineer and sales wasn’t called business development or marketing. The unfortunate side effect of this wordsmithing is that it has resulted in the blurring of lines and ongoing confusion about what things really mean.In the legal industry, there’s still confusion about what differentiates marketing from business development. Some lawyers use these terms interchangeably when discussing …

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