Never give up? Three solid reasons lawyers should refute this old adage

Be That Lawyer

By Steve Fretzin

Steve Fretzin is the author of “Sales-Free Selling,” “The Attorneys Networking Handbook,” and “The Ambitious Attorney.” An expert in legal business development, Fretzin has helped hundreds of law firms and attorneys to dramatically grow their law practices and to be that lawyer — confident, organized and a skilled rainmaker. To learn more, catch Steve’s podcast BE THAT LAWYER on all major platforms, or to find more business development tips go to fretzin.com.

Posted October 25, 2022 11:41 AM

When I was growing up in the ’70s my father instilled something in me that I’ve carried my entire life — the adage of never giving up. He may have even thrown in a “never surrender,” but I can’t remember if that was my father or the movie “Galaxy Quest.”Regardless, many of us know the power of not giving up and how important it is to persevere in business and in life. This article isn’t about not giving your all or sticking to commitments you’ve made, but rather …

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