Suing The Orvis Co. in Vermont on behalf of an Illinois subclass, Lance Groff alleged the corporation violated the Illinois Right of Publicity Act when it sold or rented mailing lists without permission from the Illinois residents it included in its lucrative database.The IRPA says “a person may not use an individual’s identity for commercial purposes during the individual’s lifetime without having obtained previous written consent.” 765 ILCS 1075/30(a).Other plaintiffs sued on behalf of California and Ohio residents based …