FTC issues a friendly warning on certain types of online advertising

B2C

By Nerissa Coyle McGinn

Nerissa Coyle McGinn is a Chicago-based partner at Loeb & Loeb LLP. Her practice focuses on matters involving the convergence of advertising and promotions, emerging media, technology, and privacy law as well as intellectual property law, focusing on trademark clearance and counseling.

Posted February 3, 2016 3:15 PM

Do you know how much of the content on your favorite digital news site or print magazine is advertising? Probably more than you think.Many advertisements are obvious because they have a clear promotional message, style and format that sets them apart from the surrounding content — whether it’s in print or on a digital platform. But a new form of advertising — native advertising — is specifically designed not to look like traditional advertising. In fact, these advertisements may even blend in with …

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