Aside from beating foes on the field; IP game just as important

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted November 12, 2019 10:33 AM

A recent lawsuit over the sale of a Chicago Cubs souvenir is a departure from the usual intellectual property infringement dispute. Instead of a sports organization heading to court to protect its copyright or trademark from counterfeit merchandise or an allegedly infringing upstart, this time it’s the little guy who’s filing suit. Protecting intellectual property, from merchandise to logos to mascots, is crucial for sports organizations because of the revenue and fan engagement generated. Agreements with those creating …

To Read the Full Story

Your source for legal news and information

Print & Digital Access

Stay in the know all year long with these benefits:

Delivery to your office in downtown Chicago or mailed outside our hand-delivery zone.
Unlimited access to chicagolawbulletin.com.
Access to our e-edition and mobile site.
Breaking news alerts, Morning Lineup and Afternoon Headlines.
Exclusive access to events, discounts and more.

Order now, or call 312-644-2394 or email Subscription@LawBulletinMedia.com for details.

Be in the know. These must-read insider briefings will keep you

informed of the latest legal developments in Chicago. Sign up today!

As NFL protects lucrative Super Bowl IP, some businesses retort

By now, everyone knows that brands pay big bucks to air commercials during the Super Bowl. This year, advertisers shelled out roughly $7 million for a 30-second spot, for an estimated total of $650 million, according to estimates by the Sports Business Journal.
By Douglas N. Masters and Seth A. Rose