In a trademark war between two financial firms named Ariel, Counts 1 and 2 of Ariel Investments’ complaint against Ariel Capital Advisors alleged that the defendant violated Sections 32 and 43 of the Lanham Act, 15 U.S.C. Sections 1114 and 1125(a), by engaging in deliberate infringement and unfair competition.John Rogers established Ariel Investments in January 1983. Christopher Bray founded Ariel Capital in 2014.Five …