Cryptocurrency craze is creating a whole new sports marketing category

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted December 21, 2021 11:18 AM

Was 2021 the breakthrough year for cryptocurrency in sports? It sure looks like it. Leagues and teams have signed major crypto deals this year, and cryptocurrency is being called the fastest-growing sponsorship category in the sports world. Athletes are also embracing the digital asset, with some launching their own cryptocurrencies and others asking to be paid in crypto.The National Basketball Association has jumped into cryptocurrency with both feet. In late October, the NBA announced a sweeping new multi-year …

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