Which AIG is that? Case to examine when trademark confusion begins

IP News Challenge

By Beverly A. Berneman

BEVERLY A. BERNEMAN is a partner and chair of the Intellectual Property Practice Group at Golan Christie Taglia LLP. Beverly works with businesses to protect their patents, trademarks, copyrights and trade secrets. Reach her at baberneman@gct.law.

Posted September 1, 2022 10:55 AM

Question: When does laches start for barring a trademark infringement action?Discussion: Plaintiff A.I.G. Agency (Agency) is a family-owned insurance broker in Missouri. American International Group (International) is a large insurance company. Agency first started using AIG as a trademark in 1958. International started using AIG as a trademark somewhere between 1968 and 1970. In 1995, International sent a demand letter to Agency demanding that it cease using the AIG trademark. Agency responded that it had the right to …

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